Matching Gifts: The Definitive Guide for Nonprofits | DonorSearch
What Is Donation or Gift Matching? - Nonprofit Glossary
References in donor communications. Information in your annual report. Tax benefits. Positive press. And more! Before asking for donations from companies, make sure that you assess what your organization can realistically offer them in return. 4. Make the ask! Asking for donations from corporations can be a daunting task. No matter how much you've prepared, it can be nerve-wracking to sit down with someone to ask for a substantial amount of money. There are a couple of ways you can go about asking for donations:
1. Write a letter. This method lends a bit of formality to the ask. Limit your letter to one page, and make sure that someone in your organization signs it (preferably a board member or other leader). 2. Ask in person. This method is sometimes preferred by nonprofits who are asking local businesses for donations. Asking in person can be tricky, especially if the person you're trying to meet with already has a busy schedule. But meeting face-to-face can also help you perfectly spell out your appeal and answer any questions head on.
Matching Gifts: The Definitive Guide for Nonprofits | DonorSearch
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Prospect research can help you identify regular givers as well as relatively new contributors. With this information, you can better tailor your solicitation emails to different donors. You can use the following tools for prospect research:
Information gleaned from form submissions during previous conversions on your websites (for example, a webinar or content offer)
The Foundation Center (they have nearly 1, 000 filings for nonprofits)
The Chronicle of Philanthropy
Guidestar
And many more resources
This research can help guide you when it comes to donor communications as they relate to matching gifts for different donor groups. To begin with, the message should be different for regular donors versus first-time givers. For matching gifts in particular, you may be able to use more complex messaging for donors who have given in the past, and are already familiar with your cause. Goodwill of Southwestern Pennsylvania offers a great example of an email that is tailored to a regular donor. The second paragraph states, "As a valued donor of Goodwill of Southwestern Pennsylvania, you know that your gift supports more than 50 programs and services … We encourage you to take advantage of the matching gift program. "
We are very excited to bring you a highly effective integration to help you get matching donations! Donorbox has partnered with Double the Donation, the leading corporate giving data company, to give your donors the best employer matching experience. By encouraging and simplifying the corporate matching process for donors, this integration will help you grow your revenue. How it Works When the donor selects the amount she wants to donate, we ask her for the company that she works for. Employer Matching Gift Page After the donation, we give the donor a link to a matching gift page with her company's matching donation procedures. This matching gift page is branded with your logo and has your tax ID and contact information. It also has answers to the most frequently asked questions that donors have about corporate matching. To see an example of a matching gift page, click here. Acknowledgment Emails Additionally, we will send two emails. 1. An email to the Donorbox admin to notify you of the donor who selected a company to match her donation.
What Is Donation or Gift Matching? - Nonprofit Glossary
Corporate matching gifts are popular programs that can have your nonprofit seeing a significant increase in donation revenue. This can include anything from donations for charity events to individual online donations. These programs make the original donation go twice as far, so you should encourage your donors to look into their companies' matching gift programs. However, this can be easier said than done. You could be leaving thousands of dollars on the table if you're not taking full advantage of matching gift programs, but it can be challenging to find the right starting point. Here are some tips to make sure you're maximizing matching donations:
Understand the Challenges
Implement a Matching Gift Search Tool
Reach Out to Companies
Promote Matching Gift Programs
Launch a Limited-Time Campaign
Explore Corporate Volunteer Grants
1. Understand the Challenges
When it comes to matching gifts, the biggest challenge your organization will face is awareness. Many match-eligible donors are unaware that their employer offers a matching gift program.
They even thank donors in advance for checking to see if their employers offer a matching gift program! While the HNF's thank-you email could be used for first-time donors who have never submitted a matching gift request before, it wouldn't be the best fit for donors who regularly submit matching gifts. For those donors, consider sending a thank-you email once their employers submit the matching donation. NC State lets donors know when their employers' matching gift donations are received and thanks them for taking the extra time to submit a matching gift request. An email like this can be a great way to continually remind donors that their donations can be matched throughout the year. Getting Started With Matching Gifts
Marketing matching gifts to donors should take place across your website and communications, but it should also occur within the donation process. Whether a donor is a first-time contributor or has regularly donated and had their gifts matched, you can tailor the steps of the donation process to fit each donor's needs.
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